Many skilled online marketing people use the concept of website selling (flipping) to make good money these days, both as a passive source of income alongside their primary job, and as the main providing source of revenue. These are professional people who have spent a lot of hours setting them up so they have a perfectly tweaked setup, and now you have the opportunity to buy these types of site directly.

You can either search on some specific keywords or phrases if you know what you are looking for and otherwise you can enter your budget and get a list of the companies you could afford when looking at these marketplaces, follow these tips for a helpful hand in picking some good ones.

It takes a lot to start a website, it takes a lot of time and effort, and it is not appropriate for example, if you have a job and want to be self-employed instead. In addition, it will often be more expensive to start from scratch, because you often get to make mistakes that are expensive and correct-you don’t have to pay for when you buy a website.

What to look for when you want to buy a website?

Once you have decided that you want to buy and sell websites, there are a number of things to keep in mind. You need to find out some things about yourself to start with;

  • What’s your budget?
  • What should you be able to draw in salary to make it work?
  • What are you good at?
  • What can you not find out at all?
  • What do you think is fun?

If you have a clear answer to the questions, it is much easier to find the right website. Below you can see the main parameters to look at when you need to assess whether a website is worth investing in.


How much traffic does the website have, and not least where does it come from? You should go for a website with a lot of organic traffic as far as possible, as it is “free” traffic and helps you to create profits in the web site.

Gross profit

Turnover will typically be the first number you ask for, and it is also important, but you can easily build up a high turnover, without profit-therefore you need to look at the gross profit.


Look at which reputation the website has, check out, Google the history and see if it is indexed, check the Facebook reviews and what else there is to check. It is very difficult to change people’s perception of a company if it is already negative.

In conclusion, it is important to find a website where you feel you can contribute some value and lift it to new heights.