Loyalty Marketing and Customer Relationship Management are an overnight sensation.
As technology continues to fragment communications, marketing continues to fracture. The thread that binds a consumer to a brand is unwinding with each advance of technology. Building customer relationships and striving for customer loyalty are the priorities.
The notion that CRM can be done with software or hardware alone is silly. Success in marketing that views consumers as individual customers depends on the blending of skills in database management, interpretation, creative marketing, logistics management, and customer service.