Princeton Consulting

The founders of Princeton have been working with large, multi-national corporations to implement CRM systems and solve customer management problems since 1991. In 1993, Princeton’s CEO Afshin Rabbani was approached by market leading customer service software vendor Scopus Technology to lead their efforts to establish their European operations. The European expansion programme was very successful and in 1998, Scopus merged with customer relationship management specialist Siebel Systems. The resulting organization created the CRM market by combining customer service, sales and marketing functions into a single, integrated application suite.

Princeton has grown steadily since its inception, expanded into continental Europe and India, built a formidable, experienced management team and an impressive list of long term, loyal customers.

Knowing our customers:
We work hard to understand our customers’ specific requirements and challenges. While we always apply our industry experience and best practice to engagements, we recognise that each customer is different.

Knowing the technology:
From the beginning, we believed that in order to make any technology based project successful, a deep understanding of the technology is needed as much as clear business objectives.

Making commitments … and keeping them:
Our mission is to gain the trust of our customers. We have always believed that we need to be wholly committed to our customers, helping them with fast, reliable and cost-effective delivery; and a thorough understanding of their business issues and every-day pressures.

Princeton is now a successful European consulting and technology company, focused on customer management solutions. Customers include Allders, ARM, British Telecom, Deutsche Telekom, HBS/Middlesbrough Borough Council, Marks & Spencer, Reuters, RWE, Swisscom, Unilever, Visa International and Volvo. Over the last 3 years, Princeton has been consistently recognized as one of the fastest growing and profitable IT companies by Deloitte & Touche, PwC, the Sunday Times/ARM Tech Track 100, Independent on Sunday, and others.

Solutions:
We are focused on customer management. We work hard to understand our customers’ specific requirements and challenges. While we always apply our industry experience and best practice to engagements, we recognise that each customer is different.

Our areas of Expertise Include:

• Customer relationship management
• Multi-channel contact centres
• Customer operational improvement
• Web portals
• Data & application integration
• Customer data analysis & segmentation
• Offshore development

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