In any digital marketing procedure, Search Engine Optimization (SEO) is essential for enhancing internet marketing. Many companies have successfully set up their e-commerce websites and today they are enjoying numerous benefits from the many opportunities that internet unveils. Individuals who run SEO may wonder how multilingual approach affect their rankings. It is clear that a multilingual website can bring in more traffic, however, it can work against you as well.

Targeted SEO is a technique, which can help you to reach better results. For instance, one can set up a multilingual website, which can target a particular demographic niche or country. The expert of Semalt Digital Services, Ross Barber, gives valuable SEO tips on how you can set up a successful multilingual website, which enhances your SEO efforts.

1. Avoid Duplicate Content

When using multilingual approach, some web content should be translated into different languages. To a search engine, this appears as duplicate content. Duplicate content appears in multiple URLs, which essentially fight for the same position decreasing your page authority.

Google penalizes duplicate content by reducing the ranking of a website. As a result, Google recommends using “rel=alternatehreflang” annotations on the pages, which appear in multiple languages. In other cases, one can use separate URLs or use different methods, which can become geo targeted to some of your chosen countries. One can use a different URL like my to indicate similar pages in various languages.

2. Geotargeting

This technique helps Targeting for content that is in a particular region. Google Webmaster Tools have the option of international targeting in their dashboard. It is essential to use generic top-level domain (TLD) such as .com, .org, .net. etc. However, pages native to a particular language or country can have:

  • Country-specific subdomains. For example, “” for a Japan website,
  • Country-code top-level domains (ccTLD). For example, for a German version and,
  • Using Subdirectories. For example, to target visitors from Netherlands.

3. Locale-Adaptive Pages

As web development increases their targeting on personalized content, many developers tailor make what a visitor will see out of their specific geolocations. For instance, one can target individual content for China, when a user visits the website using a Chinese IP address, it brings the Chinese version of the page. Google bots and crawlers use an IP and location while targeting users. As a result, you can include dynamic content on your website.

4. Managing Multilingual Versions

Google recommends using one page per URL. If you have a website, it is necessary to use a separate page for each language. This way, Google crawlers cannot misjudge your site for duplicate content or keyword stuffing.


Many businesses are getting online. Setting up e-commerce websites is easier than opening up a physical shop. As more businesses get online, it is important to employ effective SEO tactics to achieve the best out of your internet marketing.

However, one may face the challenge of setting up a multilingual website, especially one, which does not hurt SEO. In this article, different ways of setting up and managing geo-targeted multilingual site are available. You can learn that some approaches for creating multilingual website and enhancing your SEO efforts.