Google’s mobile-first-index is a transformational move for more useful and result-oriented website optimization. This eminent transition of websites to mobile-first indexing means the Google’s algorithms will primarily use the mobile version of the content on your site to rank the pages. This leads to the fact that search engines will create and rank their search listings based on the site’s content that is mobile-friendly.
Despite the Google webmaster’s guidance on mobile-first indexing, a lot many sites would be in deep water if they miscalculate this shift. First of all, you need to figure out whether or not your site is mobile friendly. Afterwards, the site’s content should be optimized like a pro to withstand the rising trend of mobile-first index.
To be ready for this BIG change and to get your sites optimized are widely different things. Just like an android application development company is poles apart from a web development company. Both are different trades, craving for a widely separated approach to work out the client’s demands. Likewise, making up your mind to go with Google updates won’t work unless you start implementing the right tactics.
Let’s optimize websites for Google’s mobile-first feature.
- Mobile Thinking is the Real Deal:
Still spectacle about site’s mobile friendliness? Consider this: more than 50% of Google searches come from mobile users.
Mobile is certainly a big thing and therefore, businesses have to shift their mindset to mobile-first thinking in whatever they do – website design, development, user interface.
Desktop comes later. Your site should be dynamically responsive on all desktop to mobile platforms. This isn’t enough at all. You need to spice it up by optimizing it for mobile devices.
Build your upcoming site or renovate the old one around top-of-mind mobile experience. Embrace mobile-first thinking and act accordingly to steal a march on your competitors.
- Find your Feet in Speedy Site:
In today’s fast paced era survival is not only for the fittest, but for the fastest as well.
Companies need to stand fit and fast. The problematic factor is that having a responsive website by no means guarantees that its mobile optimized.
The times are changing. Mobile SEO becomes mandatory. This reason enough to believe it the Google’s rolling out of mobile-first index. Hence, businesses are now hiring the services of mobile app development in UK to give their target audience a great, personalized user experience. Here comes the need of mobile app search optimization wherein mobile-first index may not be a big deal. It’s hard to swallow for mobile versions of websites.
Now, for mobile SEO your site must function fast and flawlessly. The best solution is to move to AMP (Accelerated Mobile Pages) for improving your mobile ecosystem. AMP uses pared-down HTML that aids loading the web pages faster than the regular HTML.
On a WordPress site, you can use plugins to convert web pages to AMP. Progressive Web Apps can be used an alternative to move pages to AMP.
- The Rise of Content Management
So, you have a responsive website performing well on mobiles, delivering remarkable UX and faster page loading, but still you are gaining very little from SEO efforts, then perform a full audit of your mobile-friendly website. It’s important because the content management for your desktop site differs a lot from that of mobile version.
Better to use same content for both versions.
- Avoid using Flash content
- Use drop-down & accordion menus wisely
- Use the text size, padding and tap target appropriately
- Use HTML5 or Java for interactive elements
- Don’t panic users with pop-up blocks on mobile
- Streamline Checkout Process
While developing your site for mobile-first index, do not forget considering the checkout process. It’s important to reduce the barriers hampering the conversion rates when users purchase something from your site via mobile device.
Here’s a few tips to streamline and accelerate the checkout process
- Do not use pop-ups
- Decrease the info needed at checkout
- Super-smooth the navigation
- Allow people to save their info for future use
- Use Apple or Android Pay modes for online transactions
With all these practices, make sure your site is finely aligned for mobile-first-index to get well-positioned in SERPs.