Google’s mobile-first-index is a transformational move for more useful and result-oriented website optimization. This eminent transition of websites to mobile-first indexing means the Google’s algorithms will primarily use the mobile version of the content on your site to rank the pages. This leads to the fact that search engines will create and rank their search listings based on the site’s content that is mobile-friendly.

Despite the Google webmaster’s guidance on mobile-first indexing, a lot many sites would be in deep water if they miscalculate this shift. First of all, you need to figure out whether or not your site is mobile friendly. Afterwards, the site’s content should be optimized like a pro to withstand the rising trend of mobile-first index.

To be ready for this BIG change and to get your sites optimized are widely different things. Just like an android application development company is poles apart from a web development company. Both are different trades, craving for a widely separated approach to work out the client’s demands. Likewise, making up your mind to go with Google updates won’t work unless you start implementing the right tactics.

Let’s optimize websites for Google’s mobile-first feature.

  1. Mobile Thinking is the Real Deal:

Still spectacle about site’s mobile friendliness? Consider this: more than 50% of Google searches come from mobile users.

Mobile is certainly a big thing and therefore, businesses have to shift their mindset to mobile-first thinking in whatever they do – website design, development, user interface.

Desktop comes later. Your site should be dynamically responsive on all desktop to mobile platforms. This isn’t enough at all. You need to spice it up by optimizing it for mobile devices.

Start Today!

Build your upcoming site or renovate the old one around top-of-mind mobile experience. Embrace mobile-first thinking and act accordingly to steal a march on your competitors.

  1. Find your Feet in Speedy Site:

In today’s fast paced era survival is not only for the fittest, but for the fastest as well.

Companies need to stand fit and fast. The problematic factor is that having a responsive website by no means guarantees that its mobile optimized.

The times are changing. Mobile SEO becomes mandatory. This reason enough to believe it the Google’s rolling out of mobile-first index. Hence, businesses are now hiring the services of mobile app development in UK to give their target audience a great, personalized user experience. Here comes the need of mobile app search optimization wherein mobile-first index may not be a big deal. It’s hard to swallow for mobile versions of websites.

Now, for mobile SEO your site must function fast and flawlessly. The best solution is to move to AMP (Accelerated Mobile Pages) for improving your mobile ecosystem. AMP uses pared-down HTML that aids loading the web pages faster than the regular HTML.

On a WordPress site, you can use plugins to convert web pages to AMP. Progressive Web Apps can be used an alternative to move pages to AMP.

  1. The Rise of Content Management

So, you have a responsive website performing well on mobiles, delivering remarkable UX and faster page loading, but still you are gaining very little from SEO efforts, then perform a full audit of your mobile-friendly website. It’s important because the content management for your desktop site differs a lot from that of mobile version.

Better to use same content for both versions.

What Else?

  • Avoid using Flash content
  • Use drop-down & accordion menus wisely
  • Use the text size, padding and tap target appropriately
  • Use HTML5 or Java for interactive elements
  • Don’t panic users with pop-up blocks on mobile
  1. Streamline Checkout Process

While developing your site for mobile-first index, do not forget considering the checkout process. It’s important to reduce the barriers hampering the conversion rates when users purchase something from your site via mobile device.

Here’s a few tips to streamline and accelerate the checkout process

  • Do not use pop-ups
  • Decrease the info needed at checkout
  • Super-smooth the navigation
  • Allow people to save their info for future use
  • Use Apple or Android Pay modes for online transactions

With all these practices, make sure your site is finely aligned for mobile-first-index to get well-positioned in SERPs.

When using your Android device, one of the major complaints you might come across is the short battery life. While this might depend on the quality of the battery itself, there are some things you can do to your Android OS that can boost the life of the battery. Below, we will look at five such tips.

Data Consumption

Your Android device will constantly be searching for the best data network to use. And this search will eat into your battery life. So, if your reception is already good and you are satisfied with it, then it is recommended that you switch off the ‘data’ search option. This will stop the OS from looking for other networks and will contribute to the length of the battery life.


You should also try to adjust the brightness of your Android device manually according to the environment you are in. Not all situations require the brightness to be at 100%. So lower it when required. Most devices will be set to automatically reduce the brightness. As far as possible switch off this feature since it can consume a lot of battery charge because of constant use of sensors.


If you are using Android Marshmallow or upwards, then be sure to use the Doze functionality in the OS.  This feature allows data and processes to run in the background and will close down the apps if no priority is attached to such apps. Doing so will ensure that the battery is not unnecessarily drained.


Some people like to set up their home screen with live wallpapers. While the animations do look nice and fancy, these animations will consume the life of your battery.  As such, it is recommended that you do not use such ‘live’ wallpapers. Instead, use regular static images. After all, most of the time, you will not be looking at the home screen alone. So, setting up a live wallpaper that will drain the battery looks somewhat unnecessary.

Bluetooth And Wi-Fi

Most Android smartphones come equipped with Bluetooth and Wi-Fi. While they are both pretty useful connectivity options, the truth is that you will likely not be using them at all time. But if you do keep them switched on all through the day, then your battery will run out faster. And Wi-Fi is especially notorious for eating up battery life. So, once you have finished using both these options, make sure that you switch them off.

In addition to the above, some of the best android apps in 2018 can help you with various activities while consuming using less battery charge than previous apps. Be sure to check out submitcore to find such apps and install them on your Android device.