The fight for ranking on the 1st place on Google has never been more fierce than now, and with an estimated yearly spending on American search advertising of more than $36 billion in 2017, never have there been so many SEO agencies offering their services. So what is the latest rumors, and what are the trends about today in the world of search engine optimization?

Google has become smarter and better

Google has invested heavily into automating their search algorithms, and enhancing them with AI over the last few years and it has become increasingly difficult to figure out what signals are used and what weight they have individually prior to just a few years ago. The ranking systems in place are now much more dynamic than before, which has meant that the weighting of the many different signals is now also different, depending on which keyword or search phrase you use. Looking for something news related, the novelty (freshness) of an article will be weighted much higher, even without strong backlinks, than if you are searching for evergreen content with information on topics that won’t grow stale, in which case backlinks are still a strong factor.

Topic relevancy is important for SEO

On the vast majority of searches, the domain’s total subject coverage – or relevance if you like – will have a very large impact on the ranking. A large and well-arranged website full of good full information on a single topic, can easily outrank a site with several hundreds of good backlinks that covers many different niches. Some people speculate that domains are given a score by Google, so called informative rankings, that help place certain results very high on searches, more or less without any backlinks, leading to a new sort of abuse in terms of topical networks.

Expired domains no longer works

A lot of people have jumped on the wave of buying expired domains for ranking purposes, and over the years services have cropped up offering people a way to by expensive expired domains hoping to be able to benefit from the inbound links to the domains. However, Google is no slouch and as always on the forefront of fighting manipulations, so they have announced that domains that change ownership and subsequently shift their tone in terms of content, or if the quality are not within the same style as before, then domains will get devalued in terms of incoming links.

Social links have value

Having just a few backlinks and links from large Facebook profiles as well as G + profiles may be enough to rank a personal or informative site better than some businesses that actively build links. SEO Services are now also more and more involved with social media, becoming as much online reputation managers, as technical search engine experts. And while links from most social media are nofollow, some people are speculating that Google now considers traffic/popularity and other similar “social” factors into their algorithms, at an increasing weight. While the SEO community seems divided on this issue, it is going to be a highly debated issue in 2018 for sure.

Work hard and rank well

It is important to understand the necessity of neutral information on a domain and broad subject coverage. You can have many products in your webshop with super good unique texts and lots of images, but if your overall strategy is not including a way of combining all of this into a process in which you gain links and followers, then you need to change something.

Social media online platforms quickly reached mass audiences and have grown in influence in just a few short years. With approximately 3.196 billion social media users around the globe, it seems that nearly half of the world is connected to the most interactive platforms available on the planet.

In the United States alone, social media usage among all ages, genders, and demographics have jumped from 7% to 65% in recent years. Businesses and online marketers have taken this into account and have repeatedly reported social media as one of the most important marketing tools available today. And more and more people are arguing for the case that real likes can be bought and still be good.

In this post, we are going to offer tips for keeping business profiles on social media current, trendy, and how to create more viral content for your target audience. So let’s jump right in:

Getting Your Profile Images Right

While all social media pages provide for vanity, it’s important to promote your brand with the right images. Here’s a quick guide to keep profiles safe from low-resolution image problems:

  • Facebook: Cover Photo (828 x 456 pixels), Profile Picture (170 x 170 pixels)
  • Google+: Cover Photo (1080 x 608 pixels), Profile Picture (250 x 250 pixels)
  • Instagram: Profile Picture (110 x 110 pixels)
  • LinkedIn: Cover Photo (974 x 330 pixels), Custom Background (1584 x 396 pixels), Profile Photo (400 x 400 pixels – minimum)
  • Pinterest: Profile Picture (150 x 150 pixels)
  • Twitter: Header Image (1,500 x 500 pixels), Profile Photo (400 x 400 pixels)
  • YouTube: Cover Photo (2,560 x 1,440 pixels), Profile Picture (800 x 800 pixels)

QA Your Content

Everything you post on social media is entirely visible to every user, so make sure that your content is constantly being analyzed for quality. Anything subpar won’t do so it’s important to scrutinize all your content to meet expectations. Present your business image with complete honesty and avoid confusing or invalid information. Be precise, be adequate, and never post prejudiced or biased comments anywhere, because it can sink your ship faster than the Titanic.

Deliver Outstanding Posts

Beauty lies in the eyes of the beholder and when it comes to your social media accounts you will definitely need advice for the aesthetics. Here are some tips to keep your content happening and viral on the most interactive platforms available:

  • Know your audience well because you will be interacting with them on a weekly, daily, or even hourly basis, who knows. Be their go-to brand for interesting content, even if it’s some oddly satisfying motivational buzz.
  • Offer value. There is simply nothing better than listening to others and feeling like a valued customer. Listen to their stories and make them feel their own value in your company’s eyes.
  • Take conversations beyond their limits. This will help you gain insights coming directly from your customers, which means everything in marketing.
  • Take control of your dimensions, understand your own limitations, and in the end, you need to find things that make people look good. Believe it, ‘good’ sells!
  • Understand the importance of SEO. Search engine optimization is your key to the rankings that you need. Not only will it help keep your current customers, but SEO will lead to new prospects. The fruits of SEO labor are fabulous, and yes, SEO is hard work but it’s worth the effort once you see the returns.
  • Always measure your performance, and if you haven’t yet, then develop a yardstick to do so. There is no rule of thumb since trends and fashions change, as well as customer perspectives. So keep yourself updated and strike while the iron is hot.

Create a Consistent Online Identity

For your business to prosper online, you will need an identity that leaves an impact on your audience. Stick to a well-thought and well-devised plan. Your brand should have a personality of its own, and your online presence should directly relate to your brand. To keep track of news, trends and the latest industry updates you should think about CenturyLink Bundles for incredible services like high-speed internet that’s beneficial for any business that’s running social media campaigns.

We hope this post has been helpful for keeping healthy and updated social media profiles. Social media is the most viral way that your businesses can reach prospective customers across the world. And while there are other things that you can do to enhance your presence online, let’s keep that for some other time. For now, let the Force Be with You!