Growth Hacks are ingenious ways that mobile and web application marketers use to grow their apps quickly.
They are aiming for the largest amount of signups/downloads possible. It is a very competitive arena and something that provides an app maker with a seemingly unfair advantage rapidly becomes commonplace. Also, too many growth hack apps involve dishonest practices, making their results both short-lived and ineffective. You can only fly under the radar for so long. Here are five growth hack apps that did it the right way.
The Timehop app will schedule a Facebook share or a tweet a year from the date of posting a photo. What this does is reminds people that the app is still around, and it allows the user to share the app with friends and family.
Nexdoor.com utilized the United States Postal Service to grow their app. About one in six neighborhoods now use this community unification app. It is like Facebook for subdivisions. Upon signup, a user can select neighbors house markers on a map to encourage neighbors to join. The company will mail a postcard to the current resident of every single invited house.
Facebook is already enormous, but they continue to want to grow and one way they do this is through their Messenger sync hack. The app will prompt users to constantly sync their address book. This allows Messenger to find other potential users, because as more friends are added, they will be prompted again to invite different people to the app.
The Path app is designed to have users invite other potential users in person. While it doesn’t seem like this method would garner much growth, it has been found that over 75 percent of people find out about apps by word of mouth, by hearing about them from family and friends.
Sing! Karaoke banks on the fun factor and the fact that you won’t be able to keep the app to yourself. Users can sing along with their favorite songs and collect likes and feedback from friends and family. If you’re in the mood for a duet, you can do that too.
This article was published first on ittechpages.