The fight for ranking on the 1st place on Google has never been more fierce than now, and with an estimated yearly spending on American search advertising of more than $36 billion in 2017, never have there been so many SEO agencies offering their services. So what is the latest rumors, and what are the trends about today in the world of search engine optimization?

Google has become smarter and better

Google has invested heavily into automating their search algorithms, and enhancing them with AI over the last few years and it has become increasingly difficult to figure out what signals are used and what weight they have individually prior to just a few years ago. The ranking systems in place are now much more dynamic than before, which has meant that the weighting of the many different signals is now also different, depending on which keyword or search phrase you use. Looking for something news related, the novelty (freshness) of an article will be weighted much higher, even without strong backlinks, than if you are searching for evergreen content with information on topics that won’t grow stale, in which case backlinks are still a strong factor. And not only that, but as traditional advertising agencies also focus on SEO these days, the competition has in turn gotten smarter as well.

Topic relevancy is important for SEO

On the vast majority of searches, the domain’s total subject coverage – or relevance if you like – will have a very large impact on the ranking. A large and well-arranged website full of good full information on a single topic, can easily outrank a site with several hundreds of good backlinks that covers many different niches. Some people speculate that domains are given a score by Google, so called informative rankings, that help place certain results very high on searches, more or less without any backlinks, leading to a new sort of abuse in terms of topical networks.

Expired domains no longer works

A lot of people have jumped on the wave of buying expired domains for ranking purposes, and over the years services have cropped up offering people a way to by expensive expired domains hoping to be able to benefit from the inbound links to the domains. However, Google is no slouch and as always on the forefront of fighting manipulations, so they have announced that domains that change ownership and subsequently shift their tone in terms of content, or if the quality are not within the same style as before, then domains will get devalued in terms of incoming links.

Social links have value

Having just a few backlinks and links from large Facebook profiles as well as G + profiles may be enough to rank a personal or informative site better than some businesses that actively build links. SEO Services are now also more and more involved with social media, becoming as much online reputation managers, as technical search engine experts. And while links from most social media are nofollow, some people are speculating that Google now considers traffic/popularity and other similar “social” factors into their algorithms, at an increasing weight. While the SEO community seems divided on this issue, it is going to be a highly debated issue in 2018 for sure.

Work hard and rank well

It is important to understand the necessity of neutral information on a domain and broad subject coverage. You can have many products in your webshop with super good unique texts and lots of images, but if your overall strategy is not including a way of combining all of this into a process in which you gain links and followers, then you need to change something.

Are you looking for the best SEO company and doesn’t know where to start, then there is nothing to worry? It is quite common to get confused when there are so many options available in the market. Here, you will get detail information about some important tricks for choosing the best SEO services in Kolkata. This guide will make sure you choose the right platform for your website.

  1. Link Building Approach

The most important thing in SEO is the link building and that’s why it is pretty important to ask about it from the company whom you are hiring. The website of a ranking can get a proper boost through a strategic placement of backlinks and that’s it is crucial to understand how important they are.

An authentic digital marketing firm will do a brief analysis of your site’s backlinks so that they can work efficiently to improve it. Adding a solid backlinking approach must be the part of the company’s SEO technique.

  1. Quality work

There is no benefit of choosing SEO services in Kolkata being provided by thefogut.com that lacks in terms of quality and reliable content. In digital industry, content is always considered as the king. All the other things are secondary.

So, you should go for a company who can generate high-quality content for your site.

  1. Previous work

Make sure you choose a company that has a vast amount of experience to work in this field. The quality of the company’s work is reflected in their previous assignments.

You are investing a great amount of money, time, and resources so the result should be up to the mark. Avoid the company that has a troubled history.

  1. Pricing

You should ask for the quotes and then compare it with the prices of the market. Furthermore, it is pretty important to check what you are getting at the price that you are paying.

We strongly suggest you go for the one who offers a reasonable pricing that shouldn’t be too costly or too cheap.

  1. Keyword Optimization

There is a very crucial role played by the effective keyword optimization in a successful SEO campaign. So, your SEO Company should be capable to analyze and optimize the important keywords which your targeted audience use while looking for the services offered by your website.

It will make your site found easily in the Google search engines and rank higher than ever.

  1. Customer Relationship Management

An authentic SEO company will always listen to the clients carefully and modify their approach according to their requirements. One of the biggest shortfalls is ineffective communication between the customer and service provider.

That’s why you should choose a company that has a superior customer relationship management.

Conclusion

Selecting the right SEO services in Kolkata is a pretty important step in the success of your website as well as business. So, you should implement all the above-mentioned tactics while you are looking for the right choice. If you find one who suits all your needs, then go for it without any second thoughts.