Undoubtedly in the wake of reaching new customers and increasing sales, having just a great brand is really not enough. The components like effective marketing and promotions play an important role for creating new customer base and increasing sales. We are presenting you some promising ways to increase the brand awareness for the sake of driving sales and enlarging customer base.

Promotional Strategies

The great promotions invite the target customers to encourage them to buy your products. To make sure customer picks up your product from the shelf, he needs some kind of attractive deal.  This may include that you offer a larger pack in same price as smaller pack. A great marketing technique ‘BOGOF’ can help you to attract the customers. You can promote your products using in-store promotions and on-pack signage. Appealing POS displays can accelerate the process.

Availing Social  media tools

Nowadays social media deems as remarkable platform for increasing awareness of your brand as it creates the buzz and a new product catches the customers’ eye in very less time. For targeting the potential customers you need to post regularly or compose tweets with relative content displaying your product features. Hit the customer network who you think will be interested and encourage them to share features with their online groups and friends. Take time to compose message, incorporate reviews and free tips when you are deciding to post on Facebook.

Perks and Incentives

A good marketing campaign encompasses many loyalty programs. Special offers are always very popular amongst consumers. You have capitalize on the special discount codes to increase brand awareness. This will lead to drive more sales.

Mobilize Influencers

The role of influencers can never be ignored. Search them in your community and help them in their objectives to gain their trust and support. This will lead to good working relationship that enables both the parties to access the customer network and garner the real business opportunities for the sake of mutual benefit.

Manage Email Marketing

When you want to promote new brand products, promotions and upcoming offers, the results can be magnified through running email marketing campaigns.By building a database you can get all email addresses of new clients. You have to post the attractive articles and content on regular basis to keep in touch with the potential clients, not just when you want to sell something.

Reap the Benefits of Affiliate Marketing

Affiliate Marketing refers to an intelligent marketing concept in which you can display your brands and products on the affiliate websites. This will get endorsed to your prospect customers. When internet became primary medium for marketing products in the late 2000s, this concept used to reach out to customers. You have to reward or pay a commission to the particular affiliate when the visitor purchase or sign-up for your service or product. It is cost effective technique, if implement in its full essence can ripe to give you long lasting outcomes.

For Brand Promotion or Awareness Services you need the contract with Digital marketing or Brand Promotion Company. I recommend you one affordable Brand Promotion Company. The SOLHeight is a Brand Promotion Company in Islamabad. They provide Brand Promotion Services for new, small, and medium-size business.


Digitization is the only way to immunize your business from being obsolete.

Almost all the new businesses popping up in the market are coming with digitized data from the day one. But, there are many existing businesses that are showing their skepticism in adapting to this new method. As an owner of an existing business, you must adapt to the changing norms of the business market as it is never going to happen the other way round.

If you do not want your business to go obsolete, digitization indeed is the next step for your business.

It is obvious for you to get overwhelmed by the idea of transforming your massive amount of paperwork into digitized data. But, the time and effort put in the process will come with lots of benefits for your business.

The convenience of storing and handling data – Digital data are more convenient in handling and storing. You do not need to have big cupboards and shelves to keep all your files and invoices. Further, you do not need to sit for hours shuffling through hundreds and thousands of papers to get that one old invoice. You can simply search any file or data by typing the name, date or any keyword used in that document. When you save your data on the cloud, you’ll never lose them due to fire, earthquake, burglary or even your system failure. You can access your data on the cloud, literally, from anywhere without asking anyone to scan and e-mail or fax it to you.

Improved customer services – You acknowledge it or not almost the whole world has transformed into a digital world. Today, customers want everything from shopping to banking to be done digitally. If you fail in providing your customers with hassle-free digital experience in dealing with you, they will certainly move on to your competitors. By saving your customer related data digitally you’ll be able to give them what they want. No need to get overwhelmed, there are websites like https://praxent.com/ who are in the market to help businesses adapt to the new technological advancement.

Minimal error in business operation – Humans are bound to make silly mistakes. So, digitizing your business ensures reduced risks of errors. The technologies cannot only reduce the risk of error but also speeds-up the tasks. This directly means you can get more benefits in lesser time and cost. When you provide your employees the ease of operation you’ll also see a significant decrease in the workers’ turnover ratio of your business. You do not only need to rely on already existing systems rather you can get customized applications and software developed by the software developing company.

Move forward and embrace the positive changes occurring in the business market and the world as a whole. If you decide to stay at your position you’ll see that the world has moved forward leaving you behind. But, if you decide to walk forward you’ll see many helping hands supporting you and your business to come forward gracefully.

Are you looking for the best SEO company and doesn’t know where to start, then there is nothing to worry? It is quite common to get confused when there are so many options available in the market. Here, you will get detail information about some important tricks for choosing the best SEO services in Kolkata. This guide will make sure you choose the right platform for your website.

  1. Link Building Approach

The most important thing in SEO is the link building and that’s why it is pretty important to ask about it from the company whom you are hiring. The website of a ranking can get a proper boost through a strategic placement of backlinks and that’s it is crucial to understand how important they are.

An authentic digital marketing firm will do a brief analysis of your site’s backlinks so that they can work efficiently to improve it. Adding a solid backlinking approach must be the part of the company’s SEO technique.

  1. Quality work

There is no benefit of choosing SEO services in Kolkata being provided by thefogut.com that lacks in terms of quality and reliable content. In digital industry, content is always considered as the king. All the other things are secondary.

So, you should go for a company who can generate high-quality content for your site.

  1. Previous work

Make sure you choose a company that has a vast amount of experience to work in this field. The quality of the company’s work is reflected in their previous assignments.

You are investing a great amount of money, time, and resources so the result should be up to the mark. Avoid the company that has a troubled history.

  1. Pricing

You should ask for the quotes and then compare it with the prices of the market. Furthermore, it is pretty important to check what you are getting at the price that you are paying.

We strongly suggest you go for the one who offers a reasonable pricing that shouldn’t be too costly or too cheap.

  1. Keyword Optimization

There is a very crucial role played by the effective keyword optimization in a successful SEO campaign. So, your SEO Company should be capable to analyze and optimize the important keywords which your targeted audience use while looking for the services offered by your website.

It will make your site found easily in the Google search engines and rank higher than ever.

  1. Customer Relationship Management

An authentic SEO company will always listen to the clients carefully and modify their approach according to their requirements. One of the biggest shortfalls is ineffective communication between the customer and service provider.

That’s why you should choose a company that has a superior customer relationship management.


Selecting the right SEO services in Kolkata is a pretty important step in the success of your website as well as business. So, you should implement all the above-mentioned tactics while you are looking for the right choice. If you find one who suits all your needs, then go for it without any second thoughts.

All business owners want to expand their offering and reach more customers. And it makes sense – the more people who buy our products and services, the less we have to rely on our loyal customer base. But if you’re on a tight budget and don’t know how to reach more people, then it can be tough to grow, and you become stuck in a rut. Below, we’ve rounded up five ways to get your business in front of more potential customers without spending a fortune.

  1. Networking

Networking is one of the oldest tricks in the books when it comes to marketing your business, and it’s clear to see why. The more people you meet in real life, the more connections you have, and the more likely you are to be recommended. Attend networking events in your area, host your own to put your brand in front of new people, and don’t be afraid of emailing strangers for a chat. If you don’t know where to begin, here’s an excellent guide to networking for beginners.

  1. Social media

Social media is another platform where you can spread the word about your business and put yourself in front of new customers. Make sure you’re on all of the relevant social networks for your niche – typically, B2B businesses have the most success on LinkedIn and Facebook, while B2C customers promote their businesses on Twitter and Instagram. Play around and see what works for you – and consider social media scheduling tools like Buffer to save time.

  1. SEO

When you search for your products or services, does your business should up first on Google? If not, you should invest in a search engine optimisation strategy to boost your rankings and help you be seen by more people. In fact, if you’re at number one on Google, 33% of all people who Google your search term will click through to you – that’s a seriously high number. If your website is buried on the fourth page at the bottom, you’ll never be able to compete. Make sure you understand the basics of SEO, or hire a company that offers SEO for small businesses to do the hard work for you and get your business ranking high for relevant search terms.

  1. Referrals

Launching a referrals or affiliate scheme can be a great way of building your business and getting more customers to sign up. You could, for example, offer other businesses and website owners 10% commission every time someone buys from you; it’s a simple, no-strings-attached way of getting more people to shout about your business without spending a penny.

  1. Partnerships

Partnering with other businesses could be another way of bringing more customers through your doors. If you offer business stationery, for example, then you could partner with a business management company or cleaning company and cross-promote services. The closer aligned you are as businesses the better, but you don’t necessarily have to work in the same industry.

There you have it – five of the best ways to grow your customer base on a budget. Whether you’re a startup or have years of experience in business, good luck with your campaign!

SEO or Search Engine Optimization is the buzzword in the contemporary digital marketing industry. SEO introduces smart tools and techniques for improving the traffic to any website. If used carefully and with proper research metrics in place, effective SEO techniques lead to high-rank placements in the Search Engine Results Page (SERP) related to Bing, Yahoo, Google, and other search engine giants. In general, there are two techniques for improving the website position in SERP; these two factions of SEO can be loosely termed as Off-Page SEO and On-Page SEO. If you’re still unsure whether SEO is right for you, consider reading this blog post.

On-Page SEO

This type of SEO technique is related to all the actions taken for within a website; for instance, description, content, title, image, internal linking, keyword stuffing, etc. In other words, on-page technique relates to the structuring or building of your website in a way that it becomes search engine friendly.

Off-Page SEO

Off-page SEO is helpful for making a website popular through the incidence of higher visibility. The best on-page techniques are being put into use for enhancing the visibility of search engines. However, it is the off-page SEO techniques that go a long way in improving your website’s position via SERP. Given below are some of the commonly used and impactful off-page SEO techniques doing the rounds in the world of digital and SEO marketing.

1. Social Media Engagement

Social media engagement is one of the most important off page SEO techniques adopted by experts in the business. It is useful for making your blog or website popular through meaningful engagements on different types of social media platforms. Enhanced social media presence creates the right platform for getting more backlinks and helps an online business grow. Similarly, if you create an app then you can also use social media to ensure better engagement.

2. Social Bookmarking Sites

These sites are the best ones for promoting your business website in the most effective of ways. When you choose to add a bookmark to your blog post published on any premium social bookmarking website you can be assured of getting high traffic to your blog or webpage. Link Market – Free Link Exchange, Link Building and Link Trade Have you ever tried to exchange links, link building, or trade links? Was it hard? Use Link Market instead; – it is easy to use, free and very smart. It will save you hours of work.

3. Forum Submission

Regular participation in search forums, especially the ones that are directly related to your business community or website would help you make better and more profitable connections. The right kinds of forum submissions include replies to threads, answers to questions posted by other members, and your advice and suggestions. It is best to invest your time and other resources in do-follow forums for getting the best returns.

4. Blog Directory Submission

Directory submissions are one of the most commonly used ways of building quality back links. You may want to select a proper category in an effective directory to get good results from your SEO efforts. It may take some time for delivering optimum results, but then, the results thus attained are capable of lasting for a longer time period.

How would you like to submit your valuable content to high PR submission directories for gaining optimum mileage? It is a good idea to connect with a reputed agency for off page SEO strategies. You may also like to check out different image, infographics, documents and video submission sites to provide better positioning to your site in SERP.