SEO, also known as search engine optimization, is about gaining greater visibility in search engines like Google, Bing, Yahoo and so on. This happens through higher rankings. The statistics are ready, the higher you are located in Google, the more traffic you get to your website.
Many people wrongly mistake SEO with AdWords or AdSense. It’s not the same and that goes for most of Google’s products. While they are operated from the same company, the different products serve different purposes and are not 100% interlinked. Roughly speaking, you could say that AdWords generates clicks immediately at a cost, whereas SEO requires hard work and, not least, patience, but the result is a passive stream of profit. Furthermore, SEO is a tool that extends beyond just Google, although that is by far the most popular search engine out there.
What are the benefits of SEO?
There are many advantages to search engine optimization. First and foremost, with active work, you can achieve visibility on the keywords your customers use when they search for your performance or products. This means that you can visibly visibly inform the user when they are already looking for your product or service. So the searcher has already come down a lot in the purchase strike, so traffic to your website from the search engines is also some of the traffic that converts best.
One of the other benefits of SEO Services is to the extent that more and more people are searching Google before making a purchase decision. This number is likely to increase, so it’s almost crucial that you are visible here.
Search engine optimization is 100% measurable and you can actually see which keywords you get traffic from. If you set up target tracking, you can see how much sales are bothered by traffic from search engines.
Good advice to get started with SEO
SEO seems to be relatively complicated to begin with, mostly because it may seem very technical, but there are actually relatively simple things you can do to increase your visibility in search results yourself, and let professionals deal with the rest.
Take care of the correct headlines
In order for Google to read your headlines and understand what your page is about, it’s important that you use the right headlines. The headings you need are called H1, H2, H3 and so on.
The H1 is the most important headline on your side, and this is Google which attaches the most value. There must be only one H1 on your website, so you should use your keyword here.
When you make your subheadings, you should use H2s and H3s. Be careful not to make excessive use of your keyword as Google can thoroughly understand what is manipulation and what is not. It is easy in most website systems to decide which heading you’d like to use.
Write page titles and meta descriptions
Page titles are one of the most important elements of SEO. It’s your site title, which is visible in Google, and it also helps to entice your visitors to your website. Google has been confirming that the first words in a page title weigh heavily, so you should merge your keyword here. Take care not to over-optimize. Also, you can use call to action so you can put users on your side rather than your competitor.
The meta description is the detailed description under the title title out of Google. As such, it does not have any direct impact on your rankings, but it helps to describe the given page and thus entice the searches on your page. An element like CTR is also something that matters in search results, and by making good meta descriptions, you can help increase it.
That was it for this time, of course there are many other important factors out there, but this should get you started!