SEO or Search Engine Optimization is the buzzword in the contemporary digital marketing industry. SEO introduces smart tools and techniques for improving the traffic to any website. If used carefully and with proper research metrics in place, effective SEO techniques lead to high-rank placements in the Search Engine Results Page (SERP) related to Bing, Yahoo, Google, and other search engine giants. In general, there are two techniques for improving the website position in SERP; these two factions of SEO can be loosely termed as Off-Page SEO and On-Page SEO.

On-Page SEO

This type of SEO technique is related to all the actions taken for within a website; for instance, description, content, title, image, internal linking, keyword stuffing, etc. In other words, on-page technique relates to the structuring or building of your website in a way that it becomes search engine friendly.

Off-Page SEO

Off-page SEO is helpful for making a website popular through the incidence of higher visibility. The best on-page techniques are being put into use for enhancing the visibility of search engines. However, it is the off-page SEO techniques that go a long way in improving your website’s position via SERP. Given below are some of the commonly used and impactful off-page SEO techniques doing the rounds in the world of digital and SEO marketing.

1. Social Media Engagement

Social media engagement is one of the most important off page SEO techniques adopted by experts in the business. It is useful for making your blog or website popular through meaningful engagements on different types of social media platforms. Enhanced social media presence creates the right platform for getting more backlinks and helps an online business grow. Similarly, if you create an app then you can also use social media to ensure better engagement.

2. Social Bookmarking Sites

These sites are the best ones for promoting your business website in the most effective of ways. When you choose to add a bookmark to your blog post published on any premium social bookmarking website you can be assured of getting high traffic to your blog or webpage. Link Market – Free Link Exchange, Link Building and Link Trade Have you ever tried to exchange links, link building, or trade links? Was it hard? Use Link Market instead; – it is easy to use, free and very smart. It will save you hours of work.

3. Forum Submission

Regular participation in search forums, especially the ones that are directly related to your business community or website would help you make better and more profitable connections. The right kinds of forum submissions include replies to threads, answers to questions posted by other members, and your advice and suggestions. It is best to invest your time and other resources in do-follow forums for getting the best returns.

4. Blog Directory Submission

Directory submissions are one of the most commonly used ways of building quality back links. You may want to select a proper category in an effective directory to get good results from your SEO efforts. It may take some time for delivering optimum results, but then, the results thus attained are capable of lasting for a longer time period.

How would you like to submit your valuable content to high PR submission directories for gaining optimum mileage? It is a good idea to connect with a reputed agency for off page SEO strategies. You may also like to check out different image, infographics, documents and video submission sites to provide better positioning to your site in SERP.

Mark Pedersen

Mark Pedersen writes about Tech related news, Gadget roundups, Mobile and Web Development to name a few key topic areas. Apart from that he is also a contributor to open-source technologies such as WordPress and Joomla.