We all strive to have that perfect job which allows us to have the best of both worlds. A job that gives us the time for personal fulfillment and also one ensures optimum productivity at the workplace.

A popular multinational company, Ernst & Young have recently stated that having a job that balances work and personal life is now tougher to find than ever before.

Business trends keep changing putting increasing pressures on employees to deliver their best ensuring every minute on the job is the bringing the most productivity and profitability for their organization.

Hence it is becoming increasingly challenging for employees to balance their personal and professional life.

Why Choose a Career in Digital Marketing

Glassdoor’s recent list of best jobs for work-life balance has included Digital Marketing as one of the most sought-after jobs for people who are seeking to improve their professional and personal lives.

Businesses have curved to Digital Marketing in the recent past since they realized its potential of reaching about 3.58 Billion internet users worldwide. This is allowing them to market their products like never before ensuring maximum exposure in the shortest time.

Here are a few reasons to choose Digital Marketing as a career:

Your Services Will Be In High Demand

If you are updated about the latest digital trends and have the right skills to show off, you are gold! You will be in high demand among most big-shot companies who are transitioning from traditional marketing to digital marketing.

There are new business ventures and startups popping up everyday so getting a job is not all that tough anymore. Afterall, the  demand in this sector is certainly exceeding the supply. Over 1,50,000 Digital Marketing jobs are predicted by 2020 but unfortunately, there aren’t enough digital marketers to fulfill this demand.

Ensures a Proper Work-Life Balance 

Digital Marketing jobs allow you to balance yours as Work-Life ratio. This is because a number of companies are  offering diverse opportunities where they enable you to choose a schedule that suits you best. Similarly, they also provide you with the possibility of freelancing.

Grants You With a Competitive Salary 

Due to the exponential increase in demand for skilled Digital Marketers,, the competitive salary is also skyrocketing. From entry-level to managerial posts, there is an expected surge in salary levels with lucrative bonuses.

No Specific Educational Qualification Needed 

The best part about Digital Marketing jobs is that there is no specific educational qualification  needed to start your career. Anyone with proper skills and passion can be a Digital Marketer.

For freelancers, there are many Digital Marketing Courses offering the foundation lessons to pitch you off to a great start in your career.

Although an MBA or Masters will help you get higher designations depending on its relevance to the role.

What Roles Can You Take Up As a Digital Marketer? 

Digital Marketing is for people with a lot of zeal and vision. Even though it is still a new phenomenon, but the roles that come with it are pretty much a tall order.

It facilitates you to utilize your internal skills and resources whilst expanding your knowledge and other creative skills. Here is a list of the digital marketing roles and responsibilities existing in the market today.

Search Engine Optimization Manager 

An SEO is responsible for building traffic to business websites. He does this by leveraging referrals from search engines such as Google, Bing, and Yahoo.

SEOs must be experts in detailed research and thoroughly fluent with analytical tools.

Many companies will also require you to be responsible for search engine marketing and pay-per-click advertising.  

Social Media Manager

Social media managers are mainly responsible to develop strategies to enhance a brand’s presence on social media channels such as Facebook, Snapchat and so on.

Developing marketing campaigns, interacting with customers, analyzing results and adjusting the strategy accordingly are the key roles of social media managers.

Some roles require you to partner with customer service departments to respond to consumer queries over social networks.

Digital Marketing Manager  

Digital marketing managers develop wide-ranging online marketing strategies for companies ranging from startups to  small businesses to Fortune 500 conglomerates.

They conjure up all-inclusive plans including SEO, online advertising, social media, email marketing, mobile marketing, and more.

Marketing Analysts 

Digital marketing analysts are responsible to evaluate and track the success rates of all digital marketing efforts and strategies.

To perform this accurately they use analytics tools such as Google Analytics and more.

They also carry out market research and assist other digital marketers with data-driven online marketing strategies.

Content Managers 

Content managers are responsible for keeping online channels filled with content related to digital marketing strategy such as blogs, articles, web page content, PR, case studies, Whitepapers and more.

They lead a team of content writers, photographers, videographers, graphic designers, and, editorial assistants. They are also in charge of developing content marketing strategies to promote and distribute business content.

Strengthening the brand’s personality, developing strategies aimed at capturing attention and building strong emotional connections with the consumers is also a key role of Content managers.

Pay Per Click Specialists

A pay per click specialist mainly deals with managing the online advertising campaigns. PPC specialists help by establishing new media campaigns and oversee existing ones by performing tasks such as split-testing, analyzing keyword optimization and analyzing other data to minimize the overall pay per click cost of a web-based campaign.


Digital Marketing is the fun new way for organizers to reach out to the wider demographic. It unleashes the potential of young and talented new digital marketers who are set to explore the market with new ideas and technologies.

So this is the field to explore right now if you’re creative and are looking for a fun work culture and also get paid more in the process.

Multiple career opportunities give you a wide range of choices to choose from helping you achieve the most sought-after work-life balance.

The freedom to choose your work type and workload always helps you to manage a stress-free work style and gives you the chance to achieve greater heights in both your personal and professional life.

So choose wisely, live well!


This article has been contributed by Shawn on behalf of FeedFond. He’s a tech enthusiast and loves writing about his passion for gadgets, animals and food.Check out more of his writings at FeedFond.com.